<H2> Have a Project You’d Like to Discuss? </H2> |
<H2> Have a Project You’d Like to Discuss? </H2> |
<H2> Have a Project You’d Like to Discuss? </H2> |
<H2> Have a Project You’d Like to Discuss? </H2> |
<H2> Have a Project You’d Like to Discuss? </H2> |
<H4> Digital design and marketing is not about flashy graphics, cool apps, engaging social media or using the latest technology although we love all that stuff. It’s about marketing defining your brand. Engaging your customers through a diverse combination of online and offline marketing strategies. </H4> |
<H4> OTBI’s design and marketing solutions are as diverse as your needs. Consultation. Creative strategy. Web development. eCommerce implementation. eMail campaigns. Every Door Direct Mail (EDDM). Social media management. Organic search engine optimization. All wrapped up in design and copy that tells your story. </H4> |
<H4> Branding by Design. That’s what we do. </H4> |
<H4> While a number of our clients are Fortune 500 companies our particular passion is helping small businesses (Yumpack), non-profits (Diabetes Foundation Inc.) and arts organizations (Cultural Assets JC) . </H4> |
<H5> In a world that’s gone increasingly digital, many businesses are questioning whether there’s still a place for “ink on paper” in their offline solutions plan. The reality is that print is a very powerful medium … and its power is multiplied when used as part of a multi-channel campaign. Print enhances the impact of other marketing channels by providing an extra dimension that’s warm, inviting and highly personalizable. You can use it to reinforce your brand’s message, introduce new products or services and drive traffic to your website. </H5> |
<H5> Although print is often overlooked with the advancement of the internet, we still believe there is something really special about holding a beautifully designed print piece in your hand. Bringing your brand to life through tangible objects is something we love to do. </H5> |
<H5> Whether it’s through ads, brochures, presentations or some good ol’ fashioned stationery, we can help you develop your offline solutions. </H5> |
<H5> Art and Copy Direction </H5> |
<H5> Graphic Design </H5> |
<H5> Brand Collateral </H5> |
<H5> Print Advertising </H5> |
<H5> Direct Mail (including variable data) </H5> |
<H5> Sales Presentations (from interactive to PowerPoint) </H5> |
<H5> Custom Video & Animation </H5> |
<H5> Your website is your brand: The world has gone digital and your website is often the first place customers encounter your products and services, so it’s critical that the experience encourages them to explore and take action. As the internet becomes more of an integral part of business and marketing a complete and up-to-date responsive, mobile friendly website is mandatory. </H5> |
<H5> Our team of talented web designers and technologists create websites that are user friendly, functionally designed and responsive and work across all platforms … desktops, laptops, tablets and smartphones. Usability and search engine visibility along with quality design are the key elements that will ensure your website is competitive and will receive the exposure that your business requires. Our database driven websites and applications employ the most up-to-date technologies to insure maximum online functionality and flexibility, in a professionally designed web presence. </H5> |
<H5> Custom web & blog design </H5> |
<H5> eCommerce </H5> |
<H5> Micro sites </H5> |
<H5> Product specific sites </H5> |
<H5> Promotional websites </H5> |
<H5> Interface (UI) design </H5> |
<H5> Responsive design </H5> |
<H5> Mobile friendly sites </H5> |
<H5> Back-end integration and functionality </H5> |
<H5> content management systems (CMS) </H5> |
<H5> Site maintenance plans </H5> |
<H5> What is “Organic” or “Natural” Search Engine Optimization? </H5> |
<H5> Organic search results are those that are displayed “naturally” unlike paid advertising. Organic SEO is the use of search engines to draw traffic by means of complex methods and techniques. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired goals while achieving high rankings in the organic sections of search engine results pages. </H5> |
<H5> We use elements of SEO – programming, content writing, social media, blogging, linking, video, online public relations and other techniques – to get you and keep you high on search engine rankings. </H5> |
<H5> Optimization Research: Understanding our clients’ business, researching keywords, creating niches, and relevant content are the first steps. </H5> |
<H5> SEO Implementation: We diligently apply the strategy with best practices and white hat techniques. We tackle every aspect: on page optimization, robots txt files, url rewrite, internal links, alt tags, keyword density, prominence, and frequency, content, and improve site navigation among a long checklist. </H5> |
<H5> Visibility Strategies: Off the page factors are also implemented. We do not engage in black hat techniques or link farming that can ban your site all together. </H5> |
<H5> Monitoring: This is the stage where the tweaking takes place. Monthly ranking reports and constant keyword evaluation are a crucial part to assessing success and areas of improvement. </H5> |
<H5> Websites have traditionally been thought of as either an electronic storefront where visitors can make online purchases, or as an online company brochure. In both cases each website visit is viewed as an independent “session”, and little attempt is made to establish long-term relationships with site visitors. By adopting an email marketing strategy, individual website sessions can be transformed into ongoing communications that result in increased customer lifetime value and recurring sales. eMail marketing is a powerful tool that no website or company should be without. </H5> |
<H5> Strategy </H5> |
<H5> Design and Execution </H5> |
<H5> List management </H5> |
<H5> Events </H5> |
<H5> Seminars </H5> |
<H5> Multi-part Campaigns </H5> |
<H5> Newsletters </H5> |
<H5> Interactive surveys & quizzes </H5> |
<H5> These days, it isn’t enough to have a website for your business. You need interaction with your customers, prospects and even employees. But, social media should not be treated as standalone solution. </H5> |
<H5> Outside the Box will help you embrace social media by strategically incorporating it into multiple aspects of your business — using it as a tool for building relationships, as feedback for product improvements, as a data provider that helps you keep your finger on the pulse of who your viewers are and what they want. </H5> |
<H5> Our services include: </H5> |
<H5> Strategy </H5> |
<H5> Site setup </H5> |
<H5> content Development </H5> |
<H5> On-going Management </H5> |
Social
Social Data
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.